(WS News) – Dior has announced Bollywood actor Sonam Kapoor as its new global brand ambassador.
This move shows the luxury brand’s rising focus on India’s rapidly expanding luxury market.
Sonam has over 35 million Instagram followers and is set to represent Dior’s collections, designed by creative director Maria Grazia Chiuri, as the brand seeks to further strengthen its cultural ties with India.
Sonam is the daughter of actor Anil Kapoor and designer Sunita Kapoor and has long been recognised as Bollywood royalty, rising to fame with romantic comedies like I Hate Luv Storys and Prem Ratan Dhan Payo.
Her portrayal in the widely-acclaimed biographical drama Neerja earned her widespread recognition as a versatile actor.
Currently married to businessman Anand Ahuja, Kapoor is making her return to the screen after a break following the birth of her first child.
Her influence in the fashion world was recently underscored when she made a notable appearance at Dior’s ready-to-wear show during Paris Fashion Week, contributing $2.7 million in media impact value toward the brand’s $82.7 million total.
Talking about her new role, she said, “It’s a huge honour to be part of Dior’s journey as they redefine creativity and elegance in fashion. Their collections truly resonate with me, and I’m excited about what this partnership will bring.”
