LOS ANGELES (WS News) – For a businessman who perpetually struggles with broken promises, Elon Musk gave himself quite a to-do list Thursday night at Tesla’s long-awaited Hollywood unveiling of its driverless robotaxis.
His slew of announcements during a 20-minute presentation were short on practical details and prompted investors to push Tesla stock down as much as 10% on Friday.
After traversing the fake streets of the Warner Bros movie studio set in a sleek, silver two-door “Cybercab” prototype, he promised that the company’s popular Model 3 and Model Y vehicles would be able to operate without driver supervision in California and Texas by next year.
Musk said the company would start building the fully autonomous Cybercab by 2026 at a price of less than $30,000 and showed off a robovan capable of transporting 20 people around town – which he said would reshape cities by “turning parking lots into parks.”
Later came the dancing humanoid robots that also mixed drinks at the bar, which Musk said Tesla will also eventually sell for $20,000 to $30,000 apiece. “I think this will be the biggest product ever, of any kind,” he declared.
Thursday night’s electronic dance music-infused event had the signature trappings of Musk’s salesmanship, but some Tesla investors and experts said they were hoping for more concrete details on how the company plans to transform from an automaker into an autonomous driving and artificial intelligence titan with a solid business plan.
Tesla shares were down 7.8% in midday trading. The stock, which has been pummeled since its record high in late 2021 by fears of cheaper EV rivals eating into Tesla’s market share, is up nearly 40% since April when Musk announced the shift to robotaxis. Still, shares are down 9% over the past 12 months, compared with a nearly 33% increase in the broad-market S&P 500 index.
“His vision is lovely, but somebody has to actualize it,” said Ross Gerber, a Tesla shareholder and CEO of Gerber Kawasaki Wealth and Investment Management.
“For now, for the next 24 months, Tesla has to sell EVs. Why aren’t we focused on that?”
Gerber said he was happy to see products like the Cybercab and the robovan, but hoped to also see a more traditional, lower-priced mass-market vehicle that the company could sell in the near future.
Musk had for years pledged to sell a car expected to start at about $25,000, a promise that investors saw as critical to winning new customers. Reuters reported exclusively on April 5 that Tesla had abandoned this project, initially sending Tesla shares down.
