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Influencers head to Paris Olympics as NBCU looks to draw young sports fans

Social media influencers will descend on Paris next month to give their followers an exclusive look at the Summer Olympics, including the athletes, the competition and celebrations, NBCUniversal said on Friday.
The Comcast-owned (CMCSA.O), opens new tab media company, which holds the rights to air the Olympics in the U.S., is seeking to draw more younger viewers to the premier global sporting event, but who are less likely to watch the games on traditional live television.

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